ADMISSION IS OPEN
UNDERGRADUATE PROGRAMS BACHELOR’S DEGREE
Specialized learning program within the Marketing and New Media program.
Required: Polish language, Mathematics, Foreign language
Additional points awarded: History, Social studies
(PAYABLE OVER 5 MONTHS PER SEMESTER)
1260 zł
FULL-TIME
Classes are held from Monday to Friday
WANT TO RECIEVE
A SCHOLARSHIP?
ADMISSIONS ARE OPEN UNTIL 31 JULY 2026
KEY ADVANTAGES OF THE PROGRAM
Communication today happens online; that is why during your studies you develop practical skills in AI, content creation, social media, analytics, and digital marketing. You learn industry tools, work with data, and create communication that truly engages audiences. These are future-oriented skills growing together with the e-commerce and digital business market.
From the very first semesters, you work on real case studies, projects, and communication campaigns. You create social media content, podcasts, video materials, newsletters, and marketing strategies that build your professional portfolio. You graduate with real projects you can show employers – not just theoretical knowledge and a diploma.
These are not “just English studies”. Media and Digital Communication teaches you how to use English in marketing, media, digital PR, and business communication. You create content, manage projects, and learn how to sell ideas, products, and brands in a global environment. As a result, you gain practical skills valued by employers in digital marketing, e-commerce, and the BPO/SSC sector.
Every day you collaborate with students from different countries and cultures – just like in international companies. You develop intercultural communication, teamwork, and relationship-building skills in global environments. This prepares you for careers in corporations, marketing agencies, international organisations, and remote work for international clients.
During your studies, you can earn the Benchmark Business English Certificate (C1) with preparation and exam included in your tuition fees. You also gain course-based preparation for globally recognised certifications such as Google Analytics Certification and Google Digital Marketing & E-commerce Professional Certificate. Selected certificates can be obtained with student discounts, helping you build valuable, market-ready digital and business communication skills.
Media and Digital Communication is more than classroom learning. You can co-create international events, workshops, and social projects related to culture, media, communication, and human rights. You take part in debates, creative activities, and social campaigns conducted in English. It is a great opportunity to build your network, portfolio, and professional experience already during your studies.
CURRICULUM PROGRAM
In the Media and Digital Communication programme, you learn how to create communication that works in the real digital world. You design social media campaigns, create content, analyse trends, and learn how to build brand value through storytelling, digital marketing, and online communication.
You work with tools and strategies used in modern media and marketing industries, gaining practical skills that prepare you for careers in digital marketing, content creation, social media, PR, and international communication.
The programme is developed together with experts from the media, marketing, and communication industries, ensuring that you learn skills aligned with current market expectations. Classes are based on workshops, creative projects, and real case studies, so you gain hands-on experience from the very beginning.
You build a professional portfolio, develop teamwork and communication skills, and learn how to work in multicultural and international environments. This gives you a strong foundation for building a future-ready career in digital communication and global media.
82%
of classes in the study program are PRACTICAL
18%
of classes in the study program are THEROETHICAL
Students learn to design and implement marketing strategies – from audience analysis to campaign execution – promoting products, brands, and social initiatives. MICRO-CREDENTIAL
Students develop practical skills in using artificial intelligence and analytics tools (ChatGPT, Google Analytics, Canva AI) to plan, optimize, and automate digital communication. MICRO-CREDENTIAL
Students learn to craft compelling narratives that engage audiences and strengthen brand identity across digital and social media platforms. MICRO-CREDENTIAL
Students acquire the ability to create persuasive, stylistically consistent advertising and promotional content, tailored to different audiences.
Students learn to interpret and present data clearly and attractively using Power BI, Google Data Studio, and Canva, supporting insight-based communication. MICRO-CREDENTIAL
Students develop the ability to adapt and localize messages for different cultural and linguistic markets in global media environments.
Students explore the functioning of global media systems, social platforms, and digital communication trends, gaining practical insight into the media industry.
Students plan and execute full-scale campaigns integrating social media, storytelling, and content marketing, from concept to evaluation.
Students acquire hands-on experience in creating visual and audiovisual content (graphics, videos, podcasts) using professional digital tools.
Students develop the ability to communicate professionally and effectively in international business contexts, mastering cross-cultural etiquette and negotiation.
Studia ___ na kierunku ___ dają szansę rozwinięcia indywidualnych predyspozycji na atrakcyjnych specjalnościach.
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Join UITM and gain practical skills that will give you a competitive edge in the job market.
Check out the positions and sectors where Media and Digital Communication graduates from UITM work!
of consumers discovered a new brand or product through social media.
of brands plan to implement generative artificial intelligence in their marketing activities.
of marketing professionals consider storytelling the most effective tool for building audience engagement in digital media.
EXPLORE THE POSSIBILITIES!
Follow your college’s fan page
PROGRAM PARTNERS
A leading digital publisher in the Polish market. The company operates in digital media, transactions and classifieds, digital marketing, new technologies, design, and communication solutions. It brings together more than 30 well-known brands, including Onet, Opineo.pl, Forbes, NOIZZ, Sympatia, Business Insider Polska, and Ring Publishing.
As part of its cooperation with UITM in Rzeszow, industry experts and practitioners from the publishing group co-create the programme curriculum and contribute to course delivery.
A globally operating technology company whose flagship product is an internet and social media monitoring tool. Company specialists contribute to the evaluation of the study programme and deliver selected specialist courses within the programme.
A leading international consulting company with a strong Digital & Marketing Transformation division. The university has an existing institutional agreement with Deloitte, and the programme plans to establish a dedicated collaboration. Deloitte specialists conduct guest lectures, and mentor student projects, ensuring alignment with current market trends and employer expectations. Through this collaboration, students gain access to cutting-edge knowledge in AI-driven marketing, digital communication, and sustainable business transformation, while also developing competencies valued by global companies and consulting firms.
An international organisation connecting business leaders and entrepreneurs from Poland and the United States. The university has an existing agreement through the Management programme; cooperation with Media & Digital Communication is planned.
Through this collaboration, students develop practical intercultural competencies, gain exposure to international business practices, and build valuable networking connections within Polish–American business communities.
A global BPO/SSC provider supporting Lufthansa Group operations worldwide. The organisation is a major employer in business communication, customer relations, and corporate services. An agreement already exists within the English Philology programme; collaboration with the Media & Digital Communication pathway is planned.
A global leader in language education, English-medium curricula, and international certification. The university has an existing agreement under English Philology; collaboration with the Media & Digital Communication programme is planned.
EXPERT OPINION
“Today, speaking English alone is no longer enough. Companies are looking for people who can create effective communication – write engaging content, build brands, analyse data, and work efficiently in digital environments. That is why Media and Digital Communication combines language proficiency with practical skills in marketing, media, AI, and intercultural communication.
This programme is designed for people who want to gain experience through real projects, teamwork, and building a professional portfolio already during their studies. Students learn how to use industry tools, work on real case studies, and develop competencies needed in modern marketing, digital media, and international communication.
The greatest value of this programme is its practical approach and preparation for working in a global environment – exactly the kind of environment modern companies and organisations operate in today.”
Paula Wieczorek, PH. D.
Find out who you will meet in the classes of the Bachelor’s in Media and Digital Communication program at UITM!
Journalist, copywriter, and tutor. She teaches skills related to writing and content creation. Her research focuses on the impact of new technologies on society. She teaches courses related to communication, new media, and research methods. In her classes, students learn an open-minded approach to problem-solving, how to work with materials on diverse topics, and how to critically assess the use of new technologies.
Expert in e-marketing, e-commerce, and digital communication. Vice President of the Management Board at Exacto and CEO of the e-marketing agency Ideo Force. He leads a team of specialists responsible for marketing strategies, e-PR, and media relations activities in online environments.
He teaches courses in Digital Customer Experience and Marketing Project Management, combining academic knowledge with many years of practical industry experience. In his classes, students learn the tools and strategies of modern digital marketing, how to plan and implement marketing projects, and how to effectively use the potential of digital media in brand communication.
Expert in strategic brand management, consumer psychology and strategic thinking. He works for global companies, strategic agencies and government institutions. Visiting professor at prestigious universities in the US, Latin America and Europe.
Editor-in-Chief, Publisher, and Public Speaking Specialist, presenter, editor and CEO of publishing house, with over 15 years of experience in media and publishing. She combines creative writing and editorial expertise with practical communication skills. At UITM, she teaches Public Speaking and Presentations, helping students develop confidence in public speaking, persuasive argumentation, and storytelling for live and digital audiences.
An international researcher and media expert specializing in storytelling, copywriting, and intercultural communication. She teaches students how to create persuasive narratives and use digital media strategically in marketing and cultural contexts. As the supervisor of the Interdisciplinary Research Club Humanus, she supports students in developing academic projects, creative initiatives, and international events. She also serves on editorial and advisory boards and collaborates with international journals in media and cultural studies.
A legal scholar specialising in EU law, migration policy, and global governance. She has worked with international institutions, led EUROPE DIRECT Rzeszów, and supports research at the Católica Research Centre for the Future of Law in Portugal. At UITM, she teaches students how global regulations shape digital communication and how to collaborate effectively across cultures and international environments.
Journalist, copywriter, and tutor. She teaches skills related to writing and content creation. Her research focuses on the impact of new technologies on society. She teaches courses related to communication, new media, and research methods. In her classes, students learn an open-minded approach to problem-solving, how to work with materials on diverse topics, and how to critically assess the use of new technologies.
Expert in e-marketing, e-commerce, and digital communication. Vice President of the Management Board at Exacto and CEO of the e-marketing agency Ideo Force. He leads a team of specialists responsible for marketing strategies, e-PR, and media relations activities in online environments.
He teaches courses in Digital Customer Experience and Marketing Project Management, combining academic knowledge with many years of practical industry experience. In his classes, students learn the tools and strategies of modern digital marketing, how to plan and implement marketing projects, and how to effectively use the potential of digital media in brand communication.
Expert in strategic brand management, consumer psychology and strategic thinking. He works for global companies, strategic agencies and government institutions. Visiting professor at prestigious universities in the US, Latin America and Europe.
Editor-in-Chief, Publisher, and Public Speaking Specialist, presenter, editor and CEO of publishing house, with over 15 years of experience in media and publishing. She combines creative writing and editorial expertise with practical communication skills. At UITM, she teaches Public Speaking and Presentations, helping students develop confidence in public speaking, persuasive argumentation, and storytelling for live and digital audiences.
An international researcher and media expert specializing in storytelling, copywriting, and intercultural communication. She teaches students how to create persuasive narratives and use digital media strategically in marketing and cultural contexts. As the supervisor of the Interdisciplinary Research Club Humanus, she supports students in developing academic projects, creative initiatives, and international events. She also serves on editorial and advisory boards and collaborates with international journals in media and cultural studies.
A legal scholar specialising in EU law, migration policy, and global governance. She has worked with international institutions, led EUROPE DIRECT Rzeszów, and supports research at the Católica Research Centre for the Future of Law in Portugal. At UITM, she teaches students how global regulations shape digital communication and how to collaborate effectively across cultures and international environments.
DISCOVER MORE
The commencement of a given degree programme or specialisation by the University is contingent upon enrolling the required (and, in exceptional cases, limited) number of candidates. The conditions for launching a programme or specialisation are specified in the Admission Regulations and in the Regulations on Tuition Fees for Studies and Other Forms of Education. The University reserves the right to change the instructors assigned to individual courses.
The information provided on this website is for informational purposes only and does not constitute an offer within the meaning of Article 66 and Article 66(1) of the Polish Civil Code.
Czy wiesz, że Wyższa Szkoła Informatyki i Zarządzania w Rzeszowie należy do czołówki najlepszych uczelni w Polsce? Oferujemy kształcenie praktyczne, dostosowane do trendów panujących na rynku pracy. Badania dowodzą, że nasi absolwenci szybko znajdują dobrze płatną pracę i są zadowoleni ze studiów.
ul. mjr. Henryka Sucharskiego 2
35-225 Rzeszów
Telefon: 17 866 11 11
E-mail: wsiz@wsiz.edu.pl
